Revenue estimation tool

AdSense Calculator

Estimate website ad revenue from real advertising metrics instead of a generic “earnings per visitor” guess. Use your own Page RPM for the most account-specific result, or model revenue from ad impressions, CTR and CPC.

Google-style RPM formulas No AdSense login required Transparent calculations

Monthly page views Use the page-view figure from your analytics or AdSense reports.

Currency

Page RPM Page RPM = estimated earnings ÷ page views × 1,000. This is the strongest input when you have your own AdSense data.

Monetized ad impressions per page Enter the average number of ad impressions actually generated per page view.

Ad fill / monetization rate (%) Optional modeling factor for pages that do not produce a monetized ad impression.

Ad CTR (%) Ad CTR is clicks divided by ad impressions.

Average CPC Average amount earned per valid ad click, expressed in your selected currency.

Tip: replace the defaults with your own AdSense/analytics numbers for a much more realistic result.

About this calculator

Unlike calculators that invent a fixed earnings-per-1,000-visitors number, this tool exposes the variables that actually drive the estimate. If you have AdSense access, use your own Page RPM. If you are planning a new site, use the CTR/CPC model as a scenario-planning tool and treat the result as an estimate.