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Your entire domain might be authoritative, but the individual page you just published starts from zero. This Page Authority Checker scores any URL on a scale of one to one hundred based on how likely that specific page is to rank. It is for SEO professionals prioritizing which pages to optimize, content marketers comparing the strength of different articles, and site owners who want to know why some pages attract traffic while others get ignored.
Enter the full URL of any page, click check, and get back a single score. Compare multiple pages to see which ones have the strongest link profiles and the best chance of moving up in search results.
Page Authority, often abbreviated as PA, is a score developed by Moz that predicts how well a specific webpage will rank in search results. It is the page-level counterpart to Domain Authority. While Domain Authority tells you how strong the entire website is, Page Authority tells you how strong a single URL is. Both matter for SEO, but for different reasons.
A page can rank well on a weak domain if the page itself has attracted strong backlinks. Similarly, a page on a strong domain can still struggle if the page itself has no external links pointing to it. Page Authority gives you a way to measure and compare individual pages. It is especially useful for competitive analysis. If a competitor's page outranks yours, checking both Page Authority scores often reveals the gap. Their page may have more or better backlinks. You then know exactly what you need to close the gap. It is also useful for internal prioritization. If you have limited time for link building, Page Authority helps you identify which pages have the most potential and which ones need the most help.
Page Authority is calculated using a machine learning model that predicts how well a specific page will rank. The model evaluates the number and quality of external links pointing to that specific URL, along with other factors. It does not consider on-page SEO elements like keyword usage or content quality. The score is purely based on link metrics. Like Domain Authority, it is best used as a comparative tool to evaluate one page against another rather than as an absolute measure of quality.
You publish two blog posts in the same month. One ranks on page one within weeks. The other sits on page four and barely gets any search traffic. You run both URLs through the Page Authority Checker. The ranking post scores a twenty-eight because it was picked up by several industry blogs and earned backlinks. The struggling post scores a three because it has no external links. Now you know the problem is not the content quality. It is link authority. You decide to promote the struggling post through outreach, and within a few months, its Page Authority climbs to eighteen and its rankings improve.
Page Authority is best used comparatively. A score of thirty is good if your competitor's similar page scores twenty. A score of fifty is strong. A score above sixty generally indicates a page with a substantial number of high-quality external links. Compare your pages against the pages that currently rank for your target keywords to understand what score you need to compete.
Domain Authority scores the entire domain and predicts how well the site as a whole will rank. Page Authority scores a single URL and predicts how well that specific page will rank. A site can have a high Domain Authority while individual pages on the site have varying Page Authority scores depending on whether they have attracted external links.
Page Authority is primarily influenced by the number and quality of external backlinks pointing to that specific URL. Links from high-authority domains carry more weight. Internal links from other pages on the same site have less impact. The score does not consider on-page factors like content quality, keyword usage, or page speed.
Earn external backlinks to that specific page. Publish content that other sites want to reference and link to. Promote the page through outreach. Guest posts that include a link back to your page can help. Internal links from your own site have a smaller effect but are still worth doing. Focus on earning links from diverse, reputable domains that are relevant to your page's topic.
Page Authority scores update when the underlying link index refreshes, which typically happens every few weeks. If you recently earned new backlinks, those links may not yet be reflected in the score. Small fluctuations are normal and expected.
No. A brand new page with no external backlinks will score one regardless of how strong the domain is. Page Authority measures the link strength of the specific URL. Until external sites link to that page, its score will be low. Strong internal linking can help a new page get discovered and indexed, but it will not significantly raise the Page Authority score.
