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You want a quick, reliable measure of how strong a website's backlink profile is compared to others. This MozRank Checker gives you that number. It is for SEO professionals evaluating link building opportunities, site owners benchmarking against competitors, and anyone who needs to quantify the authority of a page or domain based on the quality and quantity of its incoming links.
Enter a URL, run the check, and get back a MozRank score on a scale from zero to ten. The higher the number, the stronger the link profile. It is a simple metric that helps you make quick comparisons without digging through raw backlink data.
MozRank is a metric developed by Moz that measures the link popularity of a webpage. It is similar in concept to Google's original PageRank. The score runs from zero to ten on a logarithmic scale, meaning each step up represents a significantly larger increase in link authority. A page with a MozRank of six is roughly an order of magnitude stronger than a page with a MozRank of five.
The score is calculated by looking at both the quantity and the quality of links pointing to a page. A link from a high-MozRank page passes more authority than a link from a low-MozRank page. Links from pages on the same domain also pass authority, but the algorithm accounts for the difference between internal and external links. MozRank does not directly affect search engine rankings. It is a third-party approximation of link authority. But it gives you a consistent, comparable number for evaluating link strength across different pages and domains, which is valuable for competitive research, link prospecting, and tracking your own progress over time.
MozRank is calculated using a link analysis algorithm that evaluates the number and quality of links pointing to a URL. Each link is weighted based on the MozRank of the linking page, and those weights are aggregated to produce the final score. The score uses a logarithmic scale from zero to ten, similar to how Google's original PageRank was publicly displayed. The data comes from Moz's link index, which crawls the web to map connections between pages.
You are looking for guest posting opportunities in the fitness niche. You find five blogs that accept guest posts and want to know which ones are worth your time. You run each domain through the MozRank Checker. Three of them score between 1.2 and 2.0, suggesting they are relatively new or have weak link profiles. One scores 4.7, indicating a solid, established site. Another scores 6.1, putting it in the top tier of fitness blogs. You prioritize your outreach to the two higher-scoring sites because a link from them will carry significantly more authority.
MozRank is a metric created by Moz that measures the link authority of a webpage on a scale from zero to ten. It considers both the number and quality of links pointing to the page. Higher scores indicate stronger link profiles and greater potential to rank well in search results.
There is no universal benchmark, but most websites fall between two and five. A score above five is strong and indicates a well-established link profile. A score above seven is exceptional and typical of major brands and high-authority publications. A score below two usually indicates a new or poorly linked site.
MozRank measures link popularity specifically, similar to PageRank. Domain Authority is a broader metric that combines multiple factors including MozRank, linking root domains, and other signals to predict how well a site will rank overall. Domain Authority is a composite score, while MozRank focuses on one specific aspect of link analysis.
No. MozRank is a third-party metric, not something Google uses in its algorithm. It is an approximation of link authority designed to help you understand your link profile relative to other sites. Google uses its own internal metrics, but MozRank provides a useful external reference point for evaluation and comparison.
MozRank changes when the link profile of your page changes. You gain or lose backlinks, the pages linking to you gain or lose their own link authority, or Moz's link index updates with new crawl data. Small fluctuations are normal. Significant drops may indicate lost links or a change in how the index evaluates your existing links.
Yes. Enter any publicly accessible URL into the checker to see its score. You can check your own pages, competitor pages, or any domain you are researching for link building or competitive analysis.
